Brown Skin, Finally Seen: The Slow But Real Shift in Beauty Advertising
For years, beauty counters felt like they were designed for everyone except us. But something is shifting — slowly, imperfectly, and sometimes frustratingly — in how mainstream cosmetics brands are starting to actually see South Asian skin tones and features. We talked to Desi makeup artists and beauty influencers about who's getting it right, who's still missing the point, and what real representation actually looks like.